You might receive a monthly report.
You might see clicks, impressions, conversions and costs.
You might have an agency or freelancer managing everything for you.
But when you open your Google Ads account, can you actually tell:
What is running?
Where are your ads showing?
What are people searching for?
What are you really paying for?
And what should you be looking at?
If the answer is “not really”, this workshop is for you.
Tuesday, 22 September 2026 | 2:00pm – 3:30pm
Hutt Valley Chamber of Commerce, Lower Hutt
Complimentary | Limited to 5 established trade businesses
Bring your laptop and access to your Google Ads account
REGISTER FOR THE WORKSHOP
You just need to understand what is happening with your money.
Google Ads accounts contain a huge amount of information.
The problem is that most business owners never get shown how to interpret it.
You don’t need to learn how to build campaigns.
You don’t need to learn how to adjust bids.
You don’t need to become a Google Ads manager.
This workshop will show you how to find and understand the information already available inside your own Google Ads account.
You may have multiple campaigns running in your account.
But do you know what each one is designed to do?
We’ll look at the different campaign types you may have and explain what they are doing in your account.
Google Ads gives you numbers everywhere.
We will look at which numbers should you pay attention to, and what do they actually mean for your business.
We’ll break down the key performance information so you can look at your account with a much clearer understanding of what you are seeing.
If you run a trade or service business, location matters. A lead from the area you actually service can be valuable.
Your Google Ads account contains geographic information about your advertising activity.
We will show you where to find it and how to understand what Google is telling you about where your advertising is being seen.
The search terms information inside Google Ads can show you what people were actually searching for when they interacted with your advertising.
Google can provide information about the people interacting with your advertising.
We will look at the audience information available in your account and explain what it means.
You will be able to see where the information lives inside your own account and understand what you are looking at.
And importantly:
You won’t be asked to share your account with the group.
You won’t need to show your results.
You won’t need to reveal your business information.
You can work privately inside your own account.
You don’t need to know how to build or optimise campaigns.
You simply need access to your Google Ads account.
Because even if someone else manages your advertising, it is still your money.
And you should be able to understand what is happening inside the account.
This workshop is specifically designed for established New Zealand trade and service businesses spending $1,000+ per month on Google Ads.
Particularly relevant for:
If your business relies on enquiries and you’re investing significant money into Google Ads, this workshop is designed to give you greater visibility into what that investment is doing.
This is not a Google Ads management course. This workshop is about understanding and not managing.
Places: Limited to 5 established trade businesses
Bring: Your laptop and access to your Google Ads account
