Google Ads when structured properly helps your trade business appear for the right services, in the right suburbs, at the right stage of growth.
At Clicks4Business, we run Google Ads for established NZ tradies who want better clients, better jobs, and long term control over where their work comes from.
Google Ads is delivered as part of our Growth Partner system, where your website, SEO, and paid advertising work together to support the growth of your business.
If you’ve already invested in Google Ads but feel like the work coming in isn’t quite right, you’re not alone.
Most trade businesses come to us because their Google Ads are:
Attracting the wrong type of enquiries
Showing ads for services they don’t want to prioritise
Generating volume, but not quality
Operating without clear alignment to capacity, team size, or margins
Our role is to align your Google Ads with the work your business actually wants to grow.
Our Google Ads for tradies service is a fit if you:
Run an established trade business with 5+ staff
Turn over $1M+ annually
Already invest $2,000–$5,000+ per month in marketing
Want better quality jobs, not just enquiry volume
Are thinking in terms of systems and growth, not quick fixes
We work with electricians, plumbers, HVAC companies, roofers, builders, and construction businesses across New Zealand who want control and clarity
Visibility for priority services
Stronger presence in high value suburbs
Consistent positioning as your team and capacity grow
Clear insight into what work is actually in demand
High intent service keywords
Location based targeting aligned to your service areas
Campaign structure that reflects how clients choose trades
Clear tracking for calls, forms, and quote requests
Messaging written for decision makers, not browsers
This works especially well when combined with strategic SEO for tradesmen and a growth focused tradie website.
We manage Google Ads for established trade and construction businesses across NZ, including:
Plumbing jobs are often urgent and seasonal, and your Google Ads need to reflect that. We optimise ads for:
Emergency repairs (burst pipes, leaks, blockages)
Routine maintenance (drain cleaning, inspections)
New installations (hot water systems, heat pumps)
Electricians face tough competition, but Google Ads can help you dominate your local market. We create campaigns that:
Target home renovations, switchboard upgrades, and EV charger installs
Focus on quality leads for commercial and residential clients
Use geo targeting to zone in on your preferred service areas in Auckland and beyond
Roofing is a high ticket service with seasonal spikes. Our Google Ads for roofers help you capture leads for:
Repairs after storms or wear & tear
Complete roof replacements and installations
Insurance claims and emergency repairs
Do you specialise in residential renovations or builds? Google Ads can fill your pipeline. We help construction companies:
Capture local project leads before your competitors do
Promote your expertise in building, remodeling, and extensions
HVAC businesses thrive on seasonal work like heat pump installs and repairs. Our campaigns ensure:
Your ads show when demand spikes (summer cooling, winter heating)
You attract high value clients for installations, servicing, and repairs
Every dollar spent pulls in customers actively searching for HVAC services in Auckland, Wellington or Christchurch
Our Google Ads service includes:
Strategy first campaign design based on your business goals
Keyword targeting aligned to specific services and job types
Location targeting to focus spend where it matters
Conversion tracking for calls and enquiries
Ongoing optimisation based on performance data
Transparent reporting you can actually understand
If you’re not ready for a full growth partnership, start with our Google Ads Audit for tradies.
This is a once off Google Ads account review and cleanup designed to identify wasted spend, misaligned targeting, and structural issues.
Many clients use this as a first step before moving into the Growth Partner system.
If you want to understand how Google Ads fits into a structured growth system and whether this approach is right for your business, book a strategy review.
This session is about fit, direction, and clarity.
