When a New Zealand based electrical company approached us, they were frustrated, locked into a poor performing agency contract, and completely disconnected from the results of their marketing.
They weren’t just unhappy with results. They lacked visibility, ownership, and a clear electrician marketing strategy in NZ that supported how their business was growing.
Within months of moving to a structured electrical business growth system, the company regained control of its website and advertising assets, repositioned toward higher margin services, and built predictable demand that suited their teams capacity
We design and manage an integrated marketing system using your website, SEO, and Google Ads. This system aligned to the services and capacity of your business and teams.
Industry: Electrical Contracting
Location: New Zealand
Team Size: 5+
Initial Focus: General residential and commercial electrical work
This shift marked a move toward higher value electrical services marketing, rather than competing on volume and price. Ultimately they became specialists.
Like many growing electrical businesses, this company had outgrown referrals but didn’t yet have a marketing system they trusted.
They were dealing with common problems we see in electrician marketing services across NZ:
A website controlled by an external agency
Google Ads with poor visibility and limited performance data
Enquiries that didn’t align with profitable work
No clear understanding of what was driving results
Risk of losing data and momentum if they left the agency
Marketing felt like a cost and not a system they could rely on.
We designed and launched a new website that the business fully owned.
The site was structured around:
Clear service pages for priority electrical work
Trust signals and proof relevant to higher value clients
A structure that supported both SEO and Google Ads long term
The website was a business asset designed to support growth.
Next, we layered in local SEO for electricians, focusing on:
Service-specific landing pages
Location-based visibility
Search intent aligned with installations and upgrades
The goal of SEO was not instant volume, but consistent visibility for the services that mattered most, reducing reliance on paid ads over time.
The Google Ads account was rebuilt from the ground up and aligned to:
Specific high value services
Clear service areas
Buyer intent keywords
Ads were used strategically — to support demand, test service interest, and maintain visibility while SEO gained traction.
This same alignment between website design, SEO, and Google Ads is central to our Growth Partner system.
As the system stabilised, the quality of enquiries changed.
During steady market conditions, the business consistently received around 15–20 qualified enquiries per month.
More importantly:
Enquiries were aligned with higher margin services
Clients were more informed and ready to proceed
Less time was wasted on unsuitable or low value jobs
SEO and Google Ads worked together instead of competing
The numbers mattered, but the control and predictability mattered more.
One of the most significant changes had nothing to do with traffic.
The business now owns:
Their website
Their SEO assets
Their Google Ads account
Their performance data
That ownership means they are no longer locked in, guessing, or dependent on one provider. It also allows smarter planning around hiring, quoting, and future growth.
Over time, we continued to:
Refine service visibility by location
Expand SEO coverage across surrounding suburbs ad services
Adjust Google Ads spend based on demand and capacity
Use reporting to inform operational decisions
The system held up through slower market periods because it was built for stability and positioning.
This approach is designed for:
Electrical businesses with 5+ staff
Owners who want more control over future work
Teams ready to invest in long-term marketing systems
Businesses that value structure
If you’re not ready for a full growth partnership, a good starting point is our Google Ads Fix for Tradies. This is a oneoff audit and cleanup to identify leaks and missed opportunities.
If you want to understand how this type of system is built and managed over time, the next logical step is to explore our Growth Partner – ProTrade Growth Suite Engine.
This case study shows what’s possible when marketing is treated as a system
Client name withheld for privacy.
