Local SEO Case Study: 24 Leads from a One Location Trade Business Site Using Multi-Location SEO Strategy

How a No Name Trade Website Used Local SEO to Generate 24 Leads in One Location

We wanted to prove something: that local SEO works even when everything else is stripped away. No brand name, no ad spend, no reputation, just smart structure, suburb targeting, and a proven local lead generation strategy.

The result? A single location website generated 24 real inbound leads over 12 months. That is without a team, without a truck, and without anyone knowing the “business” even existed.

If this system performs with zero brand equity, imagine what it could do for a trade business like yours, with boots on the ground, multiple crews, and a reputation to leverage.

Quick Snapshot

Project Type: Rank & Rent (One Location)
Niche: Building
Region: Wellington, Upper Hutt, Lower Hutt
Timeframe: 12 Months
Traffic Source: Local SEO only
Leads Generated: 24 unique inbound leads
Ad Spend: $0
Team Size: None

The Problem We Wanted to Solve

Big trade businesses often rely on brand power, word-of-mouth, or paid ads to generate leads. But what if none of that existed?

We wanted to test one thing:

Can our local SEO strategy drive measurable lead volume without a brand, staff, or office using just smart suburb targeting and intent focused content?

This test site had:

Just SEO. That is it.

The Strategy We Used

To simulate a real-world business presence in one suburb, we:

Built a lightweight, mobile-optimised site focused on three core service
Created suburb-specific landing pages for highly searched local terms
Structured metadata, images, and headers around suburb + service combinations

The Results

In 12 months, this one-location website generated:

Even with zero trust signals, leads came in.
That proves the system.

Type Of Leads Achieved

Google Search Console Results

Why This Matters for $1M+ Trade Businesses

This wasn’t a brand name with 10 years of Google reviews and trucks on the road.
It was a skeleton site with a smart strategy.

So if you’re already running a real business, with crews, trucks, customer reviews, and jobs in multiple suburbs then this exact approach will work even better for you.

Want to see how many leads your business is leaving on the table in suburbs you already serve?

No fluff. No pressure. Just a map of where your visibility is weak and a game plan to fix it.

Your Turn To Work Out Your Return on Your Marketing Spend

📊 Tradie ROI Calculator

Google Ads Spend ($):

SEO Spend ($):

Website Spend ($):

Other Marketing Spend ($):

Total Leads This Month:

Closed Deals:

Average Job Value ($):

Profit Margin (%):