How One Electrical Company in NZ Gained Full Control and Get 15+ Quality Leads/Month
Overview
When a New Zealand based electrical company approached us, they were frustrated, locked into a poor performing agency contract, and completely disconnected from the results of their marketing.
Within months of working together, they gained full control of their website and ad accounts, consistently attracted 15–20 quality leads per month, and repositioned their business around more profitable, specialised services.
Today, this client has not only regained trust in digital marketing, they have also built a lead generation system that supports long term business growth, improved profitability, and strategic positioning in a competitive market.
About the Client
Industry: Electrical Contracting
Location: New Zealand
Team Size: 5+
Services (Initial): General residential and commercial electrical
Services (Now): Ducted heat pump installations, EV charger installs, switchboard upgrades, SmartVent installations
The Challenge
This electrical business was working with a well known SEO and website design company in New Zealand. Despite paying a premium monthly fee, they weren’t seeing results:
Google Ads were not converting and were buried on page 4
They were getting low quality leads that did not convert into profitable jobs
The website was controlled by the agency – they didn’t own it
When they wanted to leave, they discovered they could not take their Google Ads data or website
To exit the contract, they had to pay a penalty, and the only asset they retained was their domain name
They were frustrated, stuck, and losing money every month, without understanding why.
Our Solution
1. Seamless Transition
Built a brand new website from scratch – fast, mobile first, and fully owned by the client
Ensured there was zero downtime when the old agency shut off access
Set up Google Ads accounts from scratch, linked to their own login and billing
2. Smart Digital Repositioning
Shifted from a general electrical services model to high value, specialised services
Focused on installs that offer better margins and less travel time per job:
Ducted heat pump systems
EV charger installations
Switchboard upgrades
SmartVent ventilation systems
Designed website and ads to target “ready to buy” keywords
3. Ongoing SEO & Website Buildout
Added service-specific landing pages optimised for local search
Tuned on page SEO for every location and keyword
Built conversion focused structure with strong calls to action
Integrated review, trust, and quote request sections to improve enquiries
4. Lead Tracking and Reporting
Created a custom lead tracking dashboard to separate leads by source (Ads vs SEO)
Enabled call tracking and form tracking to monitor ROI
Shared monthly reports with actionable insights
The Results
In under 12 months, the transformation was clear:
15–20 quality leads every month
Leads are qualified, high intent, and more profitable
Many clients come ready to book, not just “get a quote”
Less time wasted on tire kickers or low budget requests
Leads Data Per Month
The Website Became Their #1 Lead Source
SEO and Google Ads both driving enquiries
No dependency on social media or referral luck
Ads and organic listings working together to dominate buying terms
- Overtime the SEO leads would lead the way and the Google Ads slowed down (kept for brand visibility)
Full Visibility and Ownership
Client now owns 100% of their website, data, and ad accounts
They know what is working and can make smarter business decisions
2+ Years of Partnership
We have continued to refine strategy and campaigns
Business has grown stronger, more specialised, and better positioned
Marketing is no longer a stressor. It is a system they can rely on
What is Next
We are now helping this client:
Grow market share in high-margin installation niches
Expand their SEO footprint across surrounding suburbs and keywords
Optimise their visibility in AI/LLM based search results to future-proof growth
Track ROI over time to inform hiring, quoting, and resourcing decisions
Key Takeaways
Ownership is essential – Your website and data should belong to you
Generalist marketing doesn’t cut it – Niching down creates better leads and better margins
Smart digital marketing builds real business systems, not just traffic
Transparency beats smoke and mirrors – Clients stay longer when they trust the process
Want Results Like These?
If you are a New Zealand trade business with 5+ staff and over $1 million in revenue, and you are tired of wasting money on marketing that doesn’t deliver — we can help.
Let’s build a system that brings you real leads, not just clicks.
Client name withheld for privacy.